01
Find it
We sit down and learn how your business actually runs, then pinpoint the one or two places AI will save the most time or money. No jargon, no obligation — just a clear, honest read.
AI for Melbourne business · Partner of Max Executive
We find where AI
actually helps your business.
We sit down with you, find the one place AI saves the most time or money, build it into the tools you already use, and leave you with a command centre that runs it. We start with one win — not a transformation you didn't ask for.
Consult
Find the real win
Build
Delivered by hand
Integrate
Into your stack · CRM
Command Centre
One agent runs it
What we do
We don't sell a product list. We fit AI to your business.
Every business is different, so there's no off-the-shelf menu. We start by understanding yours, then build only what's worth building. Three steps, start to finish.
02
Build & integrate
We build the solution and wire it into the tools you already use — and overhaul your CRM if it's slowing you down. Delivered by us, by hand, scoped to exactly what earns its place.
03
Run it from one place
You're left with a central AI agent that sees all your apps, data and context — one command centre to operate the business from and ask anything of.
The Command Centre
One agent that understands your whole business.
The centrepiece of what we build. We connect your apps, your CRM, your live data, and written context about how your business actually works — into a single brain your AI can read and act on. The same way we run our own operations. Ask it anything, or let it run the busywork.
Apps & Integrations
Google Calendar
Gmail
Slack
Drive
Finance
Xero
Stripe
Invoices
CRM & Pipeline
Contacts
Deals
History
Business Context
SOPs & Process
Brand & Voice
Policies
Knowledge
Everything in one place
Apps, CRM, data and your written context — one source of truth, not scattered tabs.
Understands your business
Not just connected — it reads the context docs on how you actually operate.
A hub you can use any way
Ask it questions, run reports, automate the busywork — one command centre.
Who it's for
Practical AI for real businesses.
Not sure AI even fits your business? That's exactly what the free consultation answers — honestly, with no pressure.
Recruitment & people-driven businesses
Our proven specialism, built on Max Executive. Candidate sourcing, screening and workflow automation that gives recruiters their hours back.
Melbourne small & medium businesses
Trades, services, agencies, operators — any business with manual work, scattered tools, or a CRM that fights them instead of helping.
Builders, not advisors
Every engagement ends in something working — not a deck of recommendations.
Quality is the product
Business runs on trust, so we own the quality bar end to end.
You own what we build
It lives in your stack, on tools you control. No lock-in.
How it works
Simple, fixed-price, low-risk.
We sell outcomes, not hours. Three steps from first call to working solution.
1Free
Consult
A free scoping call. We learn your business and pinpoint where AI delivers the biggest, fastest win — no jargon, no obligation.
2Fixed scope
Flat-price proposal
You get a clear, fixed price for a specific solution. No hourly meters, no scope creep, no surprises — you know exactly what you're getting.
3Paid on delivery
Delivered, paid on results
We build, ship and support it — then you pay on delivery, when it's working in your business. The risk sits with us, not you.
MB
About
You work with the person who builds it.
Maximise Performance is led by Max Burgess — a Melbourne developer building AI products daily, from content pipelines to full life-operating systems. We partner with Max Executive, a recruitment business, to bring that capability to local companies. No account managers, no hand-offs — just the builder.
What we've built
We build, before we advise.
These are our own products — built and shipped by hand. They're proof of what we can do, not things you buy. It's the same capability we bring to your business.
Video-Gen
Content engineAn end-to-end AI pipeline that turns a single idea into finished video, at scale.
Today
LifeTracker
Consumer appA unified life-OS — planning, habits, health and finance in one AI-driven app.
$ agent ship
→ planning…
→ writing 6 files
→ tests passing
✓ merged to main
Coding Agent
Dev platformA multi-agent platform that ships production software from plain-English direction.
What clients say
Real outcomes for real businesses.
From care providers to recruiters to trades — practical AI that saves time and pays for itself.
“Max rebuilt our invoicing from the ground up. A full day of admin every week just… gone — it quietly runs itself now. The time we got back is enormous.”
SW
Sarah Whitfield
Operations Lead · Community Companion
“The candidate shortlisting that used to take days now lands in my inbox in minutes. It's genuinely changed how we work.”
DN
David Nguyen
Director · Apex FMCG Search
“Quoting and scheduling used to live in my head and a notebook. Now it's one system that just works. Wish I'd done it years ago.”
MR
Mark Reilly
Owner · Reilly Plumbing
“We plugged our tools into one place and the AI actually understands our clients. Reporting that took hours is now instant.”
JT
Jess Tanner
Founder · Northside Digital
“The booking assistant handles enquiries day and night. We've stopped losing customers to missed messages — it pays for itself.”
AK
Anna Kostas
Owner · The Daily Grind Café
“Our CRM was a mess. Max consolidated everything and built an assistant we just ask anything. It's like having an extra staff member.”
PS
Priya Sharma
Practice Manager · Latitude Bookkeeping
“No jargon, no overselling. He found one high-impact fix, built it, and it paid for itself within weeks. Exactly what I wanted.”
TG
Tom Galbraith
Director · Galbraith Advisory
Start here
Book your free consultation.
A 30-minute call to find the fastest AI win in your business. No cost, no obligation — you'll leave with a clear next step either way.
Scheduling calendar embeds here
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Pick a timePrefer email? hello@maximiseperformance.com